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OHT - NYC
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OHT NYC is a S&M streetwear brand that wanted to launch on a limited budget.
ROT$ introduced the brand by creating a live event featuring NYC influencers in a reimagined cam-girl experience where the focus was on the clothes.
True to cam-girl style, the event required only camera phones and laptops for the influencers to communicate with customers.
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The event was recreated using live installations at Miami Art Basel and The Museum of Sex in New York.
The event created +1M earned impressions, including publication in NYLON Korea. The installation events had lines wrapped around the block in NYC and Miami, and all efforts lead to a sold out first collection.
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